Business
Watch the full episode on YouTube: https://youtu.be/qpA2CEoDg-M Faraz Zaidi, is the founder & creative director of Profound Co, a multi-million dollar fashion brand that sits at the intersection of streetwear and high fashion. Profound has built a loyal following over 10yrs+, with celebrity fans like Rihanna, Kendrick Lamar and Justin Bieber wearing their clothes. They’ve been featured in Time, Fast Company & Forbes and have collaborated with leading musicians & major brands like Pepsi. In this in-depth conversation, Faraz shares the full backstory of their humble beginnings, scaling their business and how he would approach building a fashion brand from scratch if he was starting again today. Five things to listen out for: Genesis – how Faraz started with a couple of t-shirts & a printer Starting a Brand – how he would start a brand from scratch today Celebrities + Influencers – how a Profound intern landed a connection to Rihanna and their approach to working with influencers Retail – getting into physical stores like Selfridges & boutiques around the world. Struggles – examples of when things haven’t gone so well, mistakes made and how he mentally deals with the lows CONNECT ON SOCIAL: https://www.instagram.com/creatorlabfm https://www.instagram.com/bzaidi212 Full show notes: https://www.creatorlab.fm/profound-aesthetic-co-faraz-zaidi/