Building a SaaS flywheel: Going big with with Salesforce AppExchange

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Xero Developer Podcast

Technology


This week Nick and Dan chat with Ludovic Ulrich (@ludoulrich) – head of Salesforce+Start, about building an ecosystem that entices developers, the problems of not having an ecosystem and the opportunities developers have in growing ecosystems. In this episode, you'll hear tips for startups that are building their own platforms and ways to create flourishing ecosystems including: -Growth through Foo Fighters; how big events and having fun at them, in turn, can drive the growth of the ecosystem. -Creating gravity in the ecosystem, making people work with the platform but also with each other. -Enablement through self-service courses to enable developers at scale. Learn how Salesforce has increased innovation by building a successful incubator around their API, and hear why showing some business value can be stronger than hackathons when bringing on new devs. So tune in to this episode of The Xero Developer Podcast to hear a stunned Nick and Dan listen as Ludo breaks down the AppExchange story by the (big) numbers.