Building a SaaS Flywheel: How Zapier integrated with 1000 apps

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Xero Developer Podcast

Technology


Zapier connects the apps their customers use every day, allowing information to flow between the apps automatically, enabling their customers to be more productive. With over 1000 integrations, Zapier learnt early on that it wasn’t sustainable to continue building their own integrations and Cody shares the lessons they learned moving to a model where almost every integration is now built by their partners. Nick, Dan and Cody explore the app certification process, balancing human touch against the need for automation and building a platform and brand that developers love working with. Plus, find out what a game of API chicken is and hear Cody blows Nick’s mind at the start of the episode!