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For every industry to be fruitful in its domain, it is necessary to have a proper blend between both the business strategy and technology. Blending them can lead to successful and profitable product lines. However, an additional element that needs to be merged in the modern world is that of customer experience. To untangle some similar exciting enigmas about business strategy, technology and enhancing customer experience, in this episode, we interact with Tarun Jung Rawat, Executive Creative Director and Head of Design for Experience Consulting at PwC India. With nearly two decades of creative practice in the fields of design, art and technology, the strategic domains of design thinking, innovation, and brand strategy, Tarun brings to the table a unique mix of the above. You can connect with Tarun on twitter @jungrawat. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in