Business Model Generation

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Wholegrain Leadership

Business


How do you generate or refine a business model? In this episode, I introduce the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur. I describe the nine building blocks and dive into different business models: the long tail, multi-sided platforms, freemium models, and open business models. Finally, I explain the phases of a business model generation process. See full show notes