Business
Some of California’s most sought-after cannabis flower also happens to come from one of the most sustainable companies in the US. Here to tell us about it and share a few of her secrets is Julia Jacobson of Aster Farms. Learn more at https://www.asterfarms.com Key Takeaways: [2:02] An inside look at Aster Farms, a sustainable cannabis brand based in northern California [2:20] Julia’s background as an entrepreneur in the tech space and how she came to start Aster Farms [3:40] Aster’s unique proprietary genetics and how they curate their popular line of flower [7:49] The “5 phase approach” at Aster Farms and how this allows them to grow smaller, more high-quality batches [11:29] The substantial damage Aster Farms suffered during the 2018 Mendocino Complex Fire and how the company successfully rebuilt themselves [15:48] The pros and cons of being vertically integrated in the cannabis industry [17:33] Why Aster Farms chooses more sustainable practices despite various challenges [22:19] Why we’re seeing an upswing in craft cannabis brands across the US and where Julia sees this sector heading over the next few years [25:08] The challenges in scaling a sustainable, small-batch cannabis company and how Aster Farms has gone about navigating this [27:54] How Aster Farms differentiates themselves through unique branding and marketing [29:58] Julia’s advice on how to build unbreakable brand loyalty