Starting with the most straightforward definition of blockchain we could find, Campaign gathers with Alison Davis of IBM, Ruth Zohrer of Mindshare and Dan Gilbert of Branlabs to discuss the impact the latest tech buzzword could have on the industry.

Campaign podcast

7: Campaign Newscast: IBM, Mindshare and Brainlabs discuss blockchain for the industry, media transparency and trust

Welcome to the Campaign Podcast, brought to you by the team at Campaign and powered by Somethin' Else (http://www.somethinelse.com/news/) . The Campaign podcast is a place for ideas, where the team explores big concepts and new technologies to give marketers some creative inspiration. The podcast is hosted by Campaign's global editor-in-chief Claire Beale and produced by Miranda Hinkley at Somethin' Else. Read more at http://www.campaignlive.co.uk/resources/podcasts

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Campaign podcast