Carman’s Museli’s Carolyn Creswell on building a business she loves | #8

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Idea Exchange American Express

Business


Hear how Carman’s Muesli founder Carolyn Creswell bought the business for $1,000 whenshe was just 18, and turned it into Australia’s most loved muesli brand that now produces60 SKUs sold in 35 countries. Once a home-operated muesli company whose products were available in a few cafesaround Melbourne, Carolyn Creswell has turned the humble operation into a thrivingmulti-million dollar business.Her brand, Carman’s Muesli, is now Australia’s number 1 selling muesli brand with 60product SKUs selling across the globe.Along the journey, she’s been named Telstra’s Business Woman of the Year, and Ernst &Young’s Entrepreneur of the Year.But, as you’re about to find out, the growth of this FMCG juggernaut hasn’t all been smoothsailing, as Carolyn navigated her way through almost going broke, as well as losing a majorsupermarket client, overnight, without any notice. “My mantra is simple … I’m constantly asking ‘How can we be better?’” - Carolyn CreswellSupport the show.