CGA 03: How UCCC's First Digital Marketing Campaign Helped R...

Welcome to episode 3 of Causes Getting Attention, a digital marketing podcast where we interview nonprofit marketers and industry professionals on how they’re leveraging digital channels like email, social media, or content marketing to reach their organization’s goals. In this episode, we sit down with Aleshia Patterson, who shares her strategies used to help University City Children's Center (UCCC) launch it's first digital marketing campaign, resulting in over $300,000 raised. Founded in 1970, this St. Louis based nonprofit helps provide high quality care and education to children of diverse backgrounds to foster inclusion and innovation. Support the show (https://nonprofitssource.com/contact-us/)