Arts
The perks of operating your own independent business are often outweighed by the enormous burdens that come along with it. You become a de facto marketer, administrator, HR specialist. You work incredibly long hours and no matter what category you’re in, you’re facing increasing competition, both for clients and talent from larger organizations. For the Canadian Orthodontic Partners, the burden on independent orthodontic practices presented an opportunity. Founded by orthodontists, the organization has brought an initial 51 independent orthodontic practices under one banner in a new national brand. Today, we’re talking to Paul Abrams, Vice President of Marketing and Growth for the Canadian Orthodontic Partners and their new consumer-facing brand docbraces. Paul, thank you for being with us today. See acast.com/privacy for privacy and opt-out information.