Business
In this episode of Add To Cart, we checkout Brenden Hartmann, General Manager at Budgy Smuggler swimwear. Who needs a great swathe of material billowing around your legs when a carefully positioned, streamlining triangle of lycra will do?! The brand started out as a bit of a laugh in an Aussie backyard when some mates decided to write ‘Budgy Smuggler’ on the back of some speedo-style swimmers. Growing from selling 1,000 pairs of smugglers a year to over 100,000 pairs internationally, Budgy Smuggler now has a kids and women’s rangeLinks from the episode:Bloke In A BarDyl and FriendsShoe Dog by Phil KnightHomegrown and Heartfelt: The Budgy Smuggler Story | #136Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…eSuiteRegistrations for eSuite’s eCommerce Accelerator are now open! If you are looking to get into eCommerce, upskill in eCommerce or just want a refresher, we’ve got you covered. I’ve taken the lessons from my eCommerce career and insights from all the eCommerce leaders I’ve been lucky enough to speak with and distilled it into 10 weeks of eCommerce learning. We cover all the foundations of eCommerce including strategy, marketing, technology, finance, analytics and supply chain. You’ll even leave with an official Shopify certification. Each week I will host a two-hour live lesson which will be supported by templates, case studies and resources to accelerate your eCommerce career. And because you guys lend me your ears, I'll lend you a discount code. Use the code ADDTOCART - all one word, how original, to get $200 off your sign up. That’s ADDTOCART as the code. So don’t wait. Class commences on the 14th March. Registration is now open - head to learn.esuitetalent.com.au, that’s learn.esuitetalent.com.au to secure your place today. See you in class! See acast.com/privacy for privacy and opt-out information.