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What is the sharing economy? Well, perhaps many people have no idea. But here are a few things that would quickly help you understand what we are talking about: Uber, Airbnb, as well as Didi, a popular Chinese car-hailing app.Sharing surplus resources with others might be human nature, but with the development of the internet and mobile technology, this human nature has given birth to a particular market model.China is no exception to this trend. The "sharing economy" first gained official recognition when it was mentioned by Chinese Premier Li Keqiang during last year's Summer Davos meeting. Then this idea popped up again in China's 2016 government work report, as well as during the now-concluded Bo'ao Forum for Asia.So, how should China embrace the sharing economy? PIK speaks with Russell Belk, Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University in Canada, and Jane Wang, Associate Professor of Marketing at China Europe International Business School.