About

Mike Michalowicz, a threepeat guest and incredible author, is here today. Mike joins us to discuss his new book “Get Different,” marketing that can’t be ignored, and boosting your clinic’s profile post-COVID. He takes us through the necessity of marketing in unique ways and why it is your responsibility as a service provider to market yourself. With the pandemic continuing to rage, many people are stuck in a fear state. As a chiropractor, you can help them – you just have to let them know you are there.   Key Takeaways: A brief overview of Mike’s previous books and new release. [0:48] How the Mastermind sessions help to bring about and refine Mike’s ideas. [1:35] Where the initial idea for book topics come from. [2:25] How Mike crowdsources ideas from the community. [2:45] Understanding that we are at the whim of the customers. [3:20] Why you have a responsibility to market. [4:40] Getting different with your marketing. [6:10] Differentiating your services from the white noise. [6:45] Why you don’t need to be complicated to be impactful. [9:10] Understanding your target community. [10:28] Examples of standout marketing from Mike’s career. [10.50] Creating online buzz for virtually no cost. [13:15] Experiment, measure, amplify, and repeat. [15:00] Why we are fear based and how to get around it. [15:15] Presenting yourself as a service and offering kindness. [16:50] The disadvantage advantage. [17:44] Exercises for creative thinking. [19:04] Why you should grow, but not grow up. [21:50] About the new book, Get Different. [23:00] Words of wisdom and inspiration. [24:20]   Get Different: https://www.gogetdifferent.com For more information on the Vitality Shift program visit: https://www.thevitalityshift.com