Business
Timing and consistency are some of the most important things to consider when it comes to creating your podcast, but there aren’t one-size-fits-all answers for “How long should a podcast be?” or “When should I release my podcast?” Sorry! But we do have a lot of tips and ideas for you to consider when answering those questions for your podcast and your audience: When you’re consistent, your listeners become accustomed to making you a part of their schedules. If you have trouble with consistency or you decide to change the frequency of posting new episodes, it’s important to let your audience know. Remember, they are expecting you! Want a quick engagement post for your business’ or podcast’s Facebook group? Ask your audience what they do while listening to your podcast! You can use that information to help determine an ideal length and best time to release your episodes. You also want to take into consideration what your podcast is about when it comes to releasing an episode. A movie podcast would probably do better coming out later in the week when new movies are released, for example. But if your content is evergreen or not contingent on the timeliness of the information, don’t overcomplicate things. Pick a day (like we did while recording the episode!) and stick to it! Be aware not everyone has unlimited data and can’t always stream your show where they are. Releasing an episode before most people leave for work in the morning is a great way to be the first thing people pick when choosing which podcast to listen to. Links & Resources Mentioned Business Fabulous Podcast — 07 - I Was Terrified To Start A Podcast: Resistance, Ego, Failure and Podfading (Take a listen: Apple Podcasts | Spotify | Website) The Story Behind (Take a listen: Apple Podcasts | Spotify | Website) Libsyn’s The Feed The Podcast Consumer — Edison Research Add to the Conversation Got questions, suggestions, or feedback? Great! We'd love to hear it! You can send us an email or an audio clip at workyourpodcast@gmail.com! Meet Your Hosts Bonnie L. Frank is an online visibility expert and business coach, a former teacher and college professor-turned-entrepreneur overnight, and if you follow her online, she’s usually live streaming. Bonnie’s Podcast: Business Fabulous Join Bonnie’s Business Fabulous Academy: https://www.bonnielfrank.com/businessfabulousacademy Follow Bonnie on Instagram: @businessfabulouspodcast Emily Prokop is a podcast editor and consultant, the host of two award-nominated podcasts, and if you follow her online, you’ll get a reminder to drink your water. Emily Podcasts: The Story Behind & Hate to Weight Work with Emily on your Podcast: https://www.epodcastproductions.com/consulting Follow Emily on Instagram: @emilypeckprokop Get Emily’s FREE Podcast Quickstart Guide Our Recording Set-Up Emily’s Microphone: Audio-Technica ATR2100 Bonnie’s Microphone: Rode NT1 Bonnie’s Audio Interface: Focusrite Scarlett 2i2 We host our podcast (and website) over at Libsyn.com — Get the remainder of the current month PLUS the next month absolutely free when you sign up and use the promo code EMILY.