Business
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 12, hosted by Josh Wetzel, welcomes Reid Genauer, a long-time CMO & Digital Subscription expert. Reid has been at the forefront of music, video and creation tool subscription services, eMusic, Bitbop, Magisto/Vimeo & Smule. He is also a successful recording musician as the lead singer of Strangefolk and Assembly of Dust. Reid joins the podcast to discuss how marketing is the entire user journey, how we must build a contextually relevant relationship with a consumer before we ask them to buy and more.