Business
Today's episode of the She Breaks The Mold podcast will help you figure out where to start, and give you a few tips and tricks so you can be well on your way to your first consumer insights project! You've probably heard advice about creating your ideal customer avatar, or buyer persona. But do you really know what that means? Or how to use this "character" you've created to help with your business? Or have you heard about interviews you should be conducting with your ideal customers to figure out what problems they're having, what's missing in their toolkit of current solutions, or even what they're satisfied (or unsatisfied) about with your current offering? All of this CAN be helpful for you as a small business, as long as you keep your expectations clear about what your customer's answers are really telling you. Britta Schell joins me today to talk about how entrepreneurs with small budgets can get started learning consumer insights about their brand and their offering, all without a big corporate budget. Britta has been a consumer insights expert for many years, and a solopreneur for seven. Prior to becoming an independent consultant, she served as Director, Digital Strategic Insights at MTV. She started her career in innovative brand strategy and advertising agencies which grounded her in the power of insights in supercharging growth and loyalty for brands - and in the idea that research must be actionable and engaging to be useful. She gives us insight not only into her insights work, but also into what it's been like for her as an entrepreneur including a few of the mistakes she made along the way. Follow: Instagram Twitter