Business
When someone brings up the subject of content marketing for real estate investors, folks generally fall into one of two groups; those that are currently creating content to build their business and their brand and those that say, “what the heck is content marketing”? Why Should Real Estate Investors Care About Content Marketing? Real estate investors should care about content marketing because when done correctly, it makes all your marketing work better. To put it another way, every dollar you spend on marketing yields greater results because of it. The bottom line is if you aren’t actively creating content today you’re getting left behind. It’s as simple as that. It’s no longer optional for your business. Understand that you don’t need a blog or a podcast. Today you’ll discover how you can easily create content that works to create visibility, brand awareness, and credibility that will ultimately get you more deals and better deals. After all, that’s what we want, isn’t it? Today’s Show My guest today is Josh Culler. Josh is the owner of Culler Media and REI.VIDEO. He’s been in the real estate investing industry since 2013. Josh focuses his services on active real estate investors and real estate influencers providing content marketing, primarily video content and podcasting. Josh has 2 podcasts himself, but today we’re going to focus on how to create video content easily, without a lot of stress, and without any fancy equipment. This is a content marketing strategy that anyone can implement. Show Notes Here is some of what you will learn today: How Josh got started in real estate at 20 years old Figuring out he wasn’t in love with real estate itself, rather the life it could create for him The top 3 reasons real estate investors don’t do content marketing Why you must be creating some type of content to stand out in this business Josh’s tough love for people that shy away from creating video…ouch! Ideas for creating content that gets results Why you have everything you need to get started The best types of video investors should make to get more deals and better deals The video that is more important to have on your website than an about me video Quote Mentioned in this Show “People don’t buy the best products and services; they buy the products and services they understand the fastest”. Donald Miller of Story Brand Resources Mentioned in the Show Rev Temi Descript Book: The Visual Sale by Marcus Sheridan Be sure to stop by the Louisville Gal’s Real Estate Blog for more great content. .