Business
If you know me, you are probably tired of hearing this… but I always tell people “maximize your content” use all of it! Falling between busy lifestyles, trends, social media algorithms flipping around, and overload of crazy information trust me. MOST of your audience is missing what you’re posting! If you already listened to my podcast “4 simple ways to overpower the Instagram algorithm” you know that only about 10% of your followers are truly seeing your content and receiving all the information you’re passing forward. Meaning that about 90% have not. Let’s not forget, if our audience is growing, we want everyone to see what we are posting and working hard on! When it comes to creating content, you don’t need to feel like you need to have the newest of the newest or can’t reuse something. We overwhelm ourselves a little too much! Trust me, I’ve been there too.I used to focus on quantity over quality. I used to make sure I posted certain days because I thought if I didn’t my audience was going to leave. But its not like that. None of you left when things changed! We spend most of our time creating content and only about 5% of that time actually promoting it. So… why not change this and flip it around? Here are 6 ways to recycle, reuse, and reinvent your content on social media:1. Check to see if you have shared your content throughout all your platforms. I know audience is different on Facebook, Pinterest, Instagram, even snapchat. Make sure you adapt that content for each platform differently. And this content is brand new for them!2. Spend less time creating the content and more time planning how you’re going to share it 3. Make sure the content you are creating is relevant for at least six months after the post date. 4. When choosing what to reshare, check out your analytics and see what’s doing well.5. If you have a website, create freebies that way you can increase your email list subscribers and have potential clients.6. Lastly, when you’re out creating content. Don’t just create one location, one outfit, one placement. Create many angles, create videos, create changes that way when you use the same “shoot” later on it differs from the first. I remember those days of creating content all day and forgetting to eat. After scrolling through 500 photos only one would make it to the account and the content will die out 24 hours after. Little did I know my audience was missing out on all the important information because I was allocating my time in the wrong places. I now create micro blogs on my Instagram in which help people educate themselves as well as helpful stories and highlights to refresh people’s memory.