Business
Welcome to Be a Bigger Fish, the podcast that explores the power of podcasting. This is our Season 2, in which we're taking a closer look at the world of in-house podcasting. The star of this episode is Keith Lewis, Social Media Manager for Zurich Insurance in the UK and the podcaster behind the Advantage Over Podcast. Keith combines his experience as a podcaster with his professional expertise. This gives him unique insight into the power and potential of audio content to engage and motivate an audience of employees. Listen in to find out how Keith identifies niche audiences inside his large organisation to test the effectiveness of a new comms channel. He also shares some top tips for new or aspiring in-house podcasters and talks about the challenges he's facing with distributing audio content effectively. Check out Keith's latest thoughts by following him on Twitter or Instagram @KeithLewisComms You can find links to the resources mentioned in the episode, including the discount code to the CIPR Inside Conference on 8 October 2019, by visiting our website, www.beabiggerfish.net Thank you for listening!