Business
With the number of new software circulating in the digital world, it has become quite challenging to make one in your niche that stands out and really captures a wider audience. The user experience or UX has grown as an industry as a reaction to the difficulties that people have experienced with software in general in the past. Mike Arney, the Founder of Halftone Digital, talks about their company’s work around UX and human-centered design and how it fits together as it relates to building their software and products. He says people don’t have the patience anymore to deal with poorly designed software, and the way to create good software is to put yourself in the shoes of your users.