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Authority Branding: Right Message, Right Clients, Right Revenue Episode 111 with Curt Mercadante of Merc Enterprises   Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For 25 years, he has counseled small businesses and entrepreneurs, as well as some of the largest corporations and associations in the country. He built three profitable businesses, including a seven-figure public relations and advertising agency. Curt is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” He lives in Charleston, S.C., with his wife, Julie, and four children.     Listen to this information-packed BizSoup Podcast Radio episode with Curt Mercadante about authority branding. Talking points include: ●       The Four Pillars are Attention, Accuracy, Alignment and Authenticity. ●     Create your “one-sentence” impact message. ●     Know who you want to serve, what they want and how you can get it to them.   Connect with Curt Mercadante Website: https://www.merc.enterprises/ LinkedIn: https://www.linkedin.com/in/curtmercadante/     Learn more about your ad choices. Visit megaphone.fm/adchoices