Business
In this episode, our host, Filipe Santos, is joined by Eva Dong, a senior expert manager at McKinsey and an experienced AI marketer. Together, they delve into the world of AI in marketing, discussing its impact on consumer behavior, businesses, and the future of search engine experiences. Eva shares her insights on the rapid advancement of AI and its application in various marketing operations, as well as the challenges and potential ethical considerations in its implementation. The conversation also explores the influence of AI on customer online shopping experiences, personalized interactions, and the future of SEO in the digital landscape. Join us as we unravel AI's potential in marketing and its evolving role in shaping our digital experiences!
Eva Dong began her career as a data scientist in cybersecurity before realizing her true passion lay in marketing. Despite the career pivot, she always remembered her affinity for data science and AI. During her eight years at McKinsey, she utilized big data, machine learning, deep learning, and AI LM tools to drive marketing efficiency for her clients. Throughout her time at McKinsey, Eva changed offices multiple times, starting in San Francisco, moving to New York, and then to London. The firm also offered her several short-term rotations, allowing her to gain diverse experiences. Today, Eva continues to leverage her expertise in data science and AI to excel in marketing.