Technology
Cyreen provides consumer brands with brick and mortar analyticsWe analyze shopping behaviour based on the contact with an in-store commercial. Our system does not even know if you are male or female. Davide Scheidegger, Co-Founder Cyreen [caption id="attachment_3655" align="aligncenter" width="1194"]Cyreen establishes a data-driven retail media standard for consumer brands in supermarkets. Courtesy of Cyreen[/caption]The FounderWe talk to Davide Scheidegger (https://www.linkedin.com/in/davidescheidegger/), who is originally from Switzerland, but now lives in Wiesbaden, working with his other co-founders on their startup Cyreen (https://www.cyreen.de/). They provide with movement tracking of shopping carts and in-store-advertisements, analytics for brick and mortar retailers, as well as for retail brands. EnablerThis recording was made possible by (Hessen Trade and Invest). Learn more about our enabler here: https://www.invest-in-hessen.com/ Find all options to subscribe here: Tech Startups Germany by Startuprad.io - Audio onlyiTunes https://apple.co/2Z17bflDeezer http://bit.ly/2Qbh1rlTuneIn http://bit.ly/2M8vpznStitcher http://bit.ly/34xTANOTech Startups Germany by Startuprad.io - VideoiTunes https://apple.co/2M8ZxKJ This is kind of the best advertisement in Germany, when you say: “Today you save 20%” Davide Scheidegger, Co-Founder Cyreen The StartupCyreen is an analytics software for inside a brick and mortar retailer. The tool tracks (anonymized) shopping carts and analyze customer behavior in the market. They can also show advertisements to the clients inside the retailer on small screens and track their efficiency. Cyreen can also include outside parameters e.g. temperature. Cyreen is an award-winning start-up that provides transparent, measurable and close-to-purchase marketing solutions for advertisers. They successfully launched their first product C.A.P. (Connecting Ad-Impressions with Purchase) in several stores. With C.A.P., they have developed a high-end digital signage system. For the first time, detailed advertising effectiveness analyses for offline marketing are possible according to the online logic of Facebook & Co. We normally don’t talk to our clients directly, but via our ad & media agencies. Davide Scheidegger, Co-Founder Cyreen Davide refers to this advertisement of Wiesenhof, which they helped to measure in storeAtze Schröder Wiesenhof, was one of the commercials measured by Cyreen in-store: https://youtu.be/7BZfmh7JM68 More information on their tool CAP - Connecting Ad-Impressions with Purchase (Cyreen is the name of the company)https://vimeo.com/341804155 A study by the University of St. Gallen. The link will open a PDF. We even tested the advertisement for ice cream in winter. Davide Scheidegger, Co-Founder Cyreen PatreonLearn about our interviews hours before they are released, help in the selection of the startups we interview or even suggest startups to be interviewed, by becoming a Patron: https://buff.ly/32bZ4zW DueDashIf you don’t like Patreon, there is DueDash. DueDash is a Social Network, for startups and investors. We have a group of supporters there as well. You can join the group there: https://buff.ly/2R90PYp Affiliate LinksIs your startup in need of a bank account in Germany? Try our partner affiliate Penta http://bit.ly/3bdHX3d Looking to open a bank account to shift between crypto and fiat? Try our partner Bitwala with this affiliate link here http://bit.ly/2w01Zye Even though I have not been to Wiesbaden before, I fell in love with the city instantly. Mainz is not too far away and the wine is great. Davide Scheidegger, Co-Founder Cyreen The Video Interview is set to go live on September 17th 19.00 CET (Frankfurt / Zürich)https://youtu.be/iN0RgBpMYg8 The Audio Interview will go live at the same timeSubscribe to our podcasts here Further Readings / Additional Ressources Bahncard 100 https://www.bahn.com/en/view/offers/bahncard/bahncard_100-conditions.shtml German retailer REWE (as of end of 2019 they generated 62.7 bn Euros in revenue, almost 75 bn US$) https://en.wikipedia.org/wiki/REWE_Group Herbert, a German male first name: https://en.wikipedia.org/wiki/Herbert_(given_name)#:~:text=From%20Wikipedia%2C%20the%20free%20encyclopedia,names%20with%20the%20same%20roots. Joe refers to the shopping list app BRING! https://getbring.com/#!/app ALDI and Lidl (the German discounters mentioned): https://en.wikipedia.org/wiki/Aldihttps://en.wikipedia.org/wiki/Lidl We normally don’t talk to our clients … but to their ad agencies. Davide Scheidegger, Co-Founder Cyreen Feedback Reach out to us, here is our audience survey, to give us feedback, suggest topics, interview partners or just to say “Hallo!” https://forms.gle/mLV6mVKwGwKuut8BA The InterviewerThis interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Startuprad.io. Reach out to him: LinkedIn Twitter Email