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David Russell, "Everything in moderation, including moderation", Chief Marketing Officer of Chestertons shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #178 David Russell, Chief Marketing Officer of Chesterton's and I have been friends for 15 years. he is someone that I have seen grow brilliantly in his career and am so thankful for his conversation and insight on branding. More About David Russell:  David Russell serves as Chief Marketing Officer, Global Franchising and New Homes for Chestertons. In this role, he is responsible for overseeing and implementing all marketing, interactive, digital, advertising, and public relations initiatives for the Chestertons brand. With an extensive background working with globally recognized luxury brands, Russell’s focus and passion are centred on creating an unparalleled customer experience through exceptional marketing and brand management. His unique perspective contributes to innovative ideas for developing systems and campaigns that complement the brand vision through the Chestertons Way Franchising Programme. Prior to joining Chestertons, Russell was the Global Marketing Director - EMEIA for Sotheby’s International Realty Affiliates LLC, a global leader in luxury real estate. He has also held senior positions within globally recognised brands, most recently at Wyndham Group and American Express. Russell’s well-rounded leadership experience spans across an array of specialties including marketing, management, product development, training, and sales forecasting, in a variety of industries, such as, Luxury Real Estate, Travel and Hospitality and Financial Services. An active speaker at events, Russell has delivered keynote addresses, hosted executive roundtable discussions and has been asked to lead discussions at national and international marketing conferences on a variety of topics; his core focus being to ensures brand values are maintained whilst supporting growth and driving marketing innovation that remain true to the brands vision, positioning and personality. A passionate racing driver and trained chef, Russell is a graduate of the University of Surrey and holds a degree in Hospitality and Hotel Management. About Michael Valdes:  Michael Valdes is the newly named President of eXp Global at eXp Realty. Previously Michael was the senior vice president of global servicing for Realogy Corporation, one of the world's largest real estate companies and parent to Coldwell Banker, C21 and Sotheby’s. Earlier in his career, Mr. Valdes was Director of Private Banking at Deutsche Bank for just under a decade where he oversaw a book of business of just under $1 billion. He has the distinction of being the first Director in the United States of Latino descent. Mr. Valdes is the Chair of the AREAA Global Advisory Board and co-host of the 2020 AREAA Global Luxury Summit. He is also a current member of the NAHREP Corporate Board of Governors and a member of Forbes' Real Estate Council. Additionally, he is the Executive Chair of the ONE VOZ, Hispanic ERG for the firm and a member of Forbes Real Estate Council. He is a former Board Member of Mount Sinai Hospital in Miami Beach as well as the Shanti Organization in San Francisco. Michael was also a Board Member of Pink & Blue for 2, an organization started by Olivia Newton-John to promote breast and prostate cancer awareness.