Business
In this episode we speak with James Kirkham, Chief Business Officer at Defected Records as Chief Business Officer in January 2020. Joining the label as it enters its third decade. James is overseeing all social, content, marketing and PR activations at Defected, and makes an invaluable addition to the company as it navigates its position as an industry leader in a new era for the music industry.As one of the world’s foremost media industry speakers, he has appeared on stage for a number of years at the Cannes Lions Festival of Creativity, featured in BIMA’s prestigious Top 100 for three years running and was recently selected as one of the top Leaders Under 40 in the sports business. He was also named in Campaign Magazine’s esteemed ‘Power 100’ in July 2019.We discuss:James career journey to dateDefected Records, an ecosystem and how the record label is evolvingHow creativity is born out of adversityDigital transformation, virtual events and innovation on the dance floorHow Defected has championed the music industry in 2020 during the pandemicPromoting records in this new event formatLove for Glitterbox and the soon to be released long form documentaryExciting plans for 2021 and beyond