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Designers that inspire trust in their customers also inspire repeat purchases and lasting business relationships. If your customers trust what you have to say and if the designs you are producing feels credible and reliable, they are more likely to view your company as an authority. And that's why we interact with Rohan Verma, Director of UX design at Urban Company, in this episode. He pushes for quality and delight throughout the service journey for customers and partners, which fuels business growth with impact to bottom-line with user-centered design. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series," "Designing Customer Trust." You can connect with Rohan on Twitter @ridder_mark. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in