Business
Digital and social media marketing has grown to be a very sophisticated skill that many companies have not mastered. It has turned marketing on its head with the vast amount of available data that can now be consumed and analyzed. In this episode Apogee Results founder William Leake talks about these issues, his passion for digital demand generation, and the impact of COVID-19 on marketing.William is a recovering former McKinsey and Company consultant who started online-focused, direct- and metrics-oriented marketing services firms, growing them successfully since that time, to where his current venture, Apogee Results is now the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firm in Austin, TX.My favorite quotes from William:“Know your customer and where they are”“The software code needed to get to a minimum viable product is far less risky today”“The most important piece is how are you going to scale”How to reach and stay connected with William:LinkedIn: William LeakeEmail: leake@apogeeresults.comWeb Site: www.apogeeresults.com About PPQC:Process and Product Quality Consulting (PPQC) helps global executives tackle complex corporate challenges.To learn more about PPQC, visit www.ppqc.netSupport the show (https://ppqc.net)