Business
For most business making decisions around the future of their sales and marketing, struggle between determining, if salespeople making calls & sending emails is best or if Online Advertising and Email marketing are more effective. In this Podcast we discuss the topic and why it is important to keep a balance and how nothing has changed since things went digital (People have questions Sales & Marketing have answers). Digital Should be used to strengthen the Sales team - Traditional Marketing to Digital would be educating the market on your products, service and solutions. Your Digital marketing efforts should be an extension of this and providing resources leading to a salesperson. Manual prospecting (sales Personal) can be lengthy, having a strong relationship with your digital team can allow you to identify new ways of prospecting. How to find the balance between: - Prospecting, Ledgen and appointments (Ads vs Manual Prospecting) - In person sales meetings Vs Zoom or Skype - Solution focused (Leverage digital but keep humans at the heart of it all)