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We were honored to host our friend Luis Benitez, Director of the Outdoor Recreation Industry Office for the State of Colorado. In this podcast episode we discuss the economic scale and impact of Colorado's outdoor industry, the importance of sustainability in gear and apparel and so much more. Having summited Mount Everest SIX (!!!) times, Luis is an amazing example of an adventurer who has a true passion for the outdoors and understands the ethical and environmental impacts of the outdoor industry. He speaks eloquently to the industry's ability to cross political divides and why that's important in this day and age. “Colorado is in a strong position to lead the Outdoor Recreation Industry on many levels, and this office will be the start of creating not only the collective voice for the outdoor community in our state, but also starting to craft the collaborative vision for the future...” Thank you Luis for joining us! The pleasure was all ours.