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In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff (@goaskchieff) also dive deep into the importance of having a community behind you and how supporting your community can come back to you tenfold.Chieff Bosompra is a results-driven person with a creative eye and expansive imagination. He uses 7+ years of creative management and data analytics to help businesses tell engaging stories about their brand identity, services, and products. He's also the founder of Undisposable and Aunty Lucy's Burgers.What to Listen For Learn from Your Mistakes. Honing in on clarity when your brand is close to your heart. (4:30)Follow the Leader. How to lead and empower as your company grows. (5:14)Be real. Why transparency and authenticity will always perform better than Instagram hype. (10:23) This is WILD!!! Listen to this journey of overcoming hardship and building resilience while growing a business from scratch during a global pandemic. (12:01)Not just a hashtag. The top ways we can best support BIPOC businesses. (17:38)Resources From This Episode:Undisposable PUMA collabAunty Lucys Feature in The Toronto Star Protect & Grow Your Business With Contracts That Work As Hard As You DoSupport a BIPOC business and rep some Aunty Lucy's merchLike what you've heard? Subscribe to the Podcast (on Apple Podcasts) or SpotifyRate & Review this Podcast Share this Podcast with your bestieFree Brand Consistency ChecklistCheck In With Christine & ChieffChristine on InstagramChieff on InstagramAunty Lucys on InstagramUndisposable on InstagramBrand Party Podcast on Instagram ? Thanks for listening! -----About this show:As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!