Business
Dr. Lynda Ulrich of Ever Widening Circles Takes You through the four shifts needed to see an entirely different world on media platforms. She lays out principles of changing how you interact with the internet to get a different response from the algorithm, and plug into a greater worldview. Dr. Lynda started the media platform, Ever Widening Circles and the Conspiracy of Goodness Network. Both initiatives use media and connections to showcase people doing all the good in the world, and to change the negative dialogue about our times. She also hosts a podcast of the same name, the Conspiracy of Goodness Network podcast. Her journey begins as a story of possibility. Similar to my path of having an established career before diving into social enterprise, Dr. Lynda was a dentist for over two decades feeling that she had something unique to contribute. We agreed that most social innovators have a part of their journey of looking out at the world and seeing something to change before actually taking action. That period of time can be days or years, but overall it’s a relatively common experience. Dr. Lynda expressed how her outlook changed as she talked to more and more thought leaders in the social good space. Being exposed to others who also valued social impact, and actively pursuing the work, creates a boost in our chance of actively engaging the world of social good. Exposure leads to revealing new possibilities. One point Dr. Lynda chose to emphasize is that “possibility”, and our access to possibility, changes every day. Things that weren’t possible years ago, are possible today to the point we wouldn’t even question their practicality. On that same path, things we don’t understand as possible now can drastically change as we move forward. Dr. Lynda compared “possibility” to the very real example of society’s view on “jobs suitable for women” expanding as more possibilities were proven and shown. Taking a moment, Dr. Lynda shared the power of a pause being able to create change with what we’re facing. She starts by explaining the neuroscience related to why negative news gains attention from society. From this, we can imagine the challenge of who rises to the top between negative news and social good. Dr. Lynda pointed out that once we realize the cognitive games being played on our attention, we can be empowered to make our own choices about our attention. She shared her thoughts on the influence in choosing which social content to engage: “Your click is a vote.” Then, our conversation builds on four simple shifts that people can make to see an entirely different world in their lives. Dr. Lynda Ulrich began talking about the Conspiracy of Goodness Network in detail, and the atmosphere that the platform cultivates. Through the network, people interested in doing good can connect with each other. Dr. Lynda shared that the network is also useful for professionals sharing tips and resources around business in social impact. Ever-widening Circles is continuing to deliver positive news to open our eyes to the positive happenings in the world. If you would like to learn more, you can visit the: Ever Widening Circles websiteConspiracy of Goodness NetworkEver Widening Circles appfourshifts.com Or find them on Facebook, Pinterest, Instagram and Twitter. Read Full Transcript Adam: [00:00:00] Welcome to People Helping People, the podcast to inspire greater social change and give you ideas on how to take action. I'm your host, Adam Morris. Turning back the clock about 15 years ago, I was working in a big financial institution in finance IT. And the essence of investment banking really bothered me as if I knew I wasn't in the right place. For a decade, I struggled with my own view of this world as a consumption-driven place that felt like it missed the point of humanity. Today, I'm super inspired by social entrepreneurs who are challenging this model,