Business
In this episode, Unhooked Communications MD and PR Unlocked founder Claire Gamble talks to Nik Speller, head of campaigns at influencer marketing agency Influencer. They talk about: Why effective influencer marketing campaigns are as much about creativity as they are numbers Issues around social media fraud What PRs, marketers and brands can do to practice due diligence Rules and regulations around influencer marketing Measuring the impact and success of digital marketing What the future holds for influencer marketing Links Find Nik on social media: https://twitter.com/nikspeller https://www.instagram.com/nikspeller/ https://www.linkedin.com/in/nikspeller/ Read Nik's writing: http://digital-influence.tumblr.com/ Check out Nik's work: https://influencer.uk/