Society & Culture
For 40 years Bernie Ecclestone, the F1 supremo, ran the show and built it into a global sport. Then 4 years ago, Liberty Media, an American mass media company purchased a controlling interest in the Formula 1 group for around $4.5b. Ecclestone´s exit marked a significant shift, as Liberty Media, who see F1 more as an entertainment company rather than a sports organization, accelerated its bid to reach new audiences through the likes social media, a dedicated eSports platform, and an on-demand video service. As opposed to previously limited access to the sport, Liberty Media has sought to open it more up to the public, with moves such as the Netflix Drive to Survive series having an incredible impact on the overall engagement with the sports. Formula 1 is now the fastest-growing major sports property across all the major social platforms. Follow BroPod on Twitter @BroPod1 and Facebook. Feel free to subscribe and review our podcast on iTunes and/or Spotify. #beother