E31: Artem Mashkov | Focusing on the Fundamentals - How to Find the Right Business to Start, Invest in, or Join


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Starting It Up


Artem Mashkov is a repeat founder and investor who currently spends the bulk of his time as the COO of SwagUp. Artem started his entrepreneurial journey in the cell phone world where he went from handing out flyers to becoming the Principal Franchise Owner of 12 Verizon locations across NYC. In addition, Artem is the founder of Intelligent Ventures, through which he invests and partners with other retail and hospitality businesses like Proper West, Manhattan Proper and Little Choc Apothecary. Most recently, Artem left his advisor role at SwagUp to join them full-time as their COO. SwagUp is a promotional products company that makes it simple to create custom-branded swag packs for employees, customers, events, and startups. We talk about how Artem’s background of growing up on welfare developed his entrepreneurial hunger, how Artem identifies good startup and investment opportunities, how SwagUp is transforming its agency-style business into a SaaS model and much more!   Connect with Artem:  LinkedIn: https://www.linkedin.com/in/artemmashkov/ Instagram: https://www.instagram.com/artemmashkov/?hl=en   Check out SwagUp: SwagUp: https://www.swagup.com/   Link to the two-part interview with SwagUp’s CEO, Michael Martocci E10: https://podcasts.apple.com/us/podcast/e10-part-1-michael-martocci-swagup-story-how-resourcefulness/id1435678752?i=1000431408859 E11: https://podcasts.apple.com/us/podcast/e11-part-2-michael-martocci-swagup-story-how-resourcefulness/id1435678752?i=1000431520162