Miscellaneous
We went to Stratford to meet Carsten Thode, the former Synergy and Engine strategy director to talk about his new startup business, Aphetor.This is a conversation we’ve been wanting to have since Carsten left Engine nearly a year ago, one because his views on sports marketing are really interesting and challenging, and secondly because we're nosy and wanted to know what his plan was.His new business is a multi sport event that brings together around 40 of the biggest online influencers and creators for a week of competition in May of this year.Regular listeners of Unofficial Partner will find that Carsten is asking some very good questions of how things are done currently and why the influencer market might be a good route in to disrupting what he sees as the usual restrictions and frustrations faced by many sponsors when they get in to sports marketing.Have a listen and feel free to get in touch afterwards, we'd love to know whether you agree that he's on to something.