E78 - Building India's Fastest Growing FinTech Company w/Rupeek's Sumit Maniyar

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Indian Silicon Valley

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In this Episode, I (@Jivraj Singh Sachar) speak with Sumit Maniyar, Founder & CEO of Rupeek. Rupeek is India’s Fastest Growing FinTech Company, disrupting the category of asset backed lending having started with gold and already gaining a large market share in the industry. Sumit questioned the way we look at Gold as an asset class in the country and started building with first-principles in 2015. Fast-track to present day, Rupeek has redefined the way Indians look at Gold and has built an organisation that manifests excellence in all verticals be it - technology, operations, supply-chain, consumer trust or product offerings.  To decode how they got here, I discuss with him the following: 1. (2:22) : Identifying Unique Problems to Solve For 2. (04:10) : Creating a Category with Asset Backed Lending 3. (08:22) : Decoding the Black-Box of Consumer Insights at the Start v/s at Scale 4. (11:19) : Building on top of Customer Insights ~ Cracking the Code of Operational Brilliance 5. (15:21) : Building the Ecosystem along with building the Product 6. (18:18) : Shaping Culture as the Company Grows ~ Building the Operating system of the organisation! 7. (22:29) : Being deliberate about scaling culture as a Leader 8. (25:07) : Focus on Brand Positioning and Building Trust with the Consumer 9. (28:41) : Curating the balance of Process v/s Innovation at a high-growth Company  10. (32:00) : Controllables v/s Uncontrollables 11. (34:09) : Dealing with Challenges as a Founder 12. (36:05) : The acceptance of vulnerability of a Founder 13. (37:53) : Scaling as a Founder and keeping up with the Company Speed 14. (40:45) : Priority cycle as the company grows  15. (44:15) : The eventual motivation to build a company! Hope you liked the 78th Episode of the Indian Silicon Valley Podcast - Building India's Fastest Growing FinTech Company! That was it from this Episode, thanks again for tuning in! :) If you liked the episode, do share with your friends or drop us a quick review! Also, do follow us on social media to stay updated with all new episodes: Twitter: https://twitter.com/isv_podcast LinkedIn: https://www.linkedin.com/company/indian-silicon-valley-podcast/ Instagram: https://www.instagram.com/indiansiliconvalleypodcast/ Gallery of all Episodes: https://airtable.com/shrTOFf1z5UT0q9p8 I am Jivraj, the host and if you have anything you would like to share with me, feel free to reach out via: LinkedIn: https://www.linkedin.com/in/jivrajsinghsachar/ Twitter: https://twitter.com/jivraj_sachar Or, you can directly reach out to me via WhatsApp: https://bit.ly/Indian_Silicon_Valley_Podcast You can also subscribe to the YouTube Channel of the Podcast : https://www.youtube.com/c/IndianSiliconValley/ "If you never try, you never know" Stay Tuned, Keep Building.