Business
Katie and Andy Mant are the husband and wife team behind the Advanced Light Filtering Eyewear brand Blublox. The turned an initial investment of $1500 into a global business turning over 3 million dollars in just 2 and a half years. EVERY SMALL BUSINESS OWNERS NEEDS TO LISTEN TO THIS ONE... especially if you are in the online retail industry. Katie and Andy discuss all the phases of their journey, from Research and Development, to their unique marketing strategy of educating their audience through podcasts and finding key influences in their industry to promote their products. They walk us through exactly how they got their brand promoted on these platforms, how to build relationships with Affiliates and their decision making process around promoting these Affiliates to Brand Ambassadors. They describe the importance of outsourcing, emphasising the role of their Podcast Spend Agent (we didn't even know what that was) as well as the key to maintaining a productive and supportive husband and wife business partnership. Seriously guys... this one is EPIC!!!! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Katie and Andy's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/