Miscellaneous
This action-packed episode is brought to you by the performance marketing experts at Voy Media. Youtube Video: https://youtu.be/euqPMGPAfyA https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ 2020 Election Facebook Ads Owned Traffic vs. Paid Traffic Owned Traffic vs. Paid Traffic: Owned Free Direct Qualified Takes Time to Develop Harder to Scale Owned Traffic vs. Paid Traffic: Paid Costs a Lot More Persuasion Required More Regulated Easier to Scale Fast Ad Creatives Emotional Ad Copy (Trump) Storytelling Ad Copy (Biden) Issue-Based Angles (Biden) Fear Appeals (Both) Testimonials (Both) Testing Tons of Variety (Both) Funnels Mobile Optimized LP Less-is-More Emotional appeals in copy Exit Intent Pop-ups Post-Signup Upsell Funnels --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message