Elizabeth Eckels: The Art of Independent Consulting

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Digital Analytics Association

Education


Elizabeth is the founder of Bancroft Digital and an independent consultant through Team Demystified (part of Analytics Demystified), and is committed to serving people who love data but struggle to bend it to their will. She discusses how her career transitioned into the consulting and agency side of analytics, covering the challenges, triumphs, and female-oriented perspective on what it takes to survive and thrive in this environment.Elizabeth has worked with Fortune 500 companies across Technology, Education, Media, Healthcare and Retail sectors. She enjoys helping people get more value from their analytics tools and talent with the use of her broad knowledge, in-depth experience, and passion for process efficiency -- all with a bit of pizzazz.Support the show