Business
After conquering the male-dominated boardrooms of Wall Street, Sallie Krawcheck turned her attention to an underserved market worth at least $7 billion: women. But how do you transform a customer experience largely geared toward men, in a complex industry like investment banking? Sallie reveals how she created a uniquely gender-aware digital platform called Ellevest while Arielle O'Shea at NerdWallet describes its impact on the traditional banking industry. Repeat Customer is an original podcast from Zendesk about great customer experience. Learn more about the podcast at zendesk.com/repeatcustomer We are thrilled to announce that we’ve been nominated for a ‘Best of the Internet’ Webby Award! You can help us by voting here. Thanks for your support! You can rate or review Repeat Customer at Apple Podcasts. We'd love to know what you think.