Business
This week, we speak to the incredible women responsible for Empowering Chicks, a candle company that donates ONE HUNDRED PERCENT (yep, it deserves caps) of profits to One Girl; an organisation ensuring that girls in Sierra Leone and Uganda receive an education. When Louise Garland learnt of the struggles facing girls and women in developing countries, she didn’t shy away from hard-to-stomach statistics or unfathomable imagery, she did something. She began a candle business that is now a national success. So, why candles? From distribution channels and product scaling to outsourcing, packaging, and brand storytelling; James and Mike unpack Garland’s business learnings and find out that she’s learnt more about business in the last three years with Empowering Chicks than she did in a previous 20-year branding career!