Business
In this episode we’re going to dive into all things LEAD generation. A lead is someone who comes into your world before they buy from you. A potential customer. I you had a storefront, they would have walked in your door but not necessarily purchased anything yet or put anything in their shopping basket. They’re checking it out and feeling out your vibe! No leads means no people hearing about the amazing work you’re putting out into the world. In other episodes (like one coming out shortly with marketing expert, Lauren Pawell), we’ll talk about how to generate more sales from the leads you’ve got (or the people already in your store). But right now, I want to talk about how to get people inside your virtual store in the first place!