Business
Listen up brown girl bosses who are looking to build their personal influence or grow a brand following through social media. I invited Iqra Azhar onto the show to share her expertise in digital marketing and social media. Iqra is an entrepreneur and founder of Slay Collective, a marketing agency for Muslim women entrepreneurs and influencers. She works with clients on developing a social media strategy, branding, paid advertising, events marketing and so much more. So this boss girl definitely knows a thing or two about growing on Instagram and the do’s and don’ts of this highly competitive and kind of misunderstood career path. She dropped a number of gems with her advice, all in the effort to inspire you in this fun episode. As another marketer in on the conversation, I nerded out a lot while we recorded this so I hope you find it fun and useful for your own Instagram game. WHAT YOU WILL LEARN: -how the micro-influencer is where it’s at and how you can make money even if you don’t have 100k+ followers -hashtags: what is the best way to use them? -how to grow an influence and can anyone do it? -what it takes to build a loyal following and how important it is to be genuine -content creation and how much time should you spend on curating “the perfect feed” -some of the “mistakes” influencers are making and should move away from -how much time should you spend engaging with others on social media CONNECT WITH IQRA Slay Collective Website: https://www.slaycollective.com Slay Collective Instagram: @slaycollective Iqra’s Personal Instagram for some more realness: @iqramehrin Brown Girl Works Instagram: @browngirlworks LINKS MENTIONED -Fohr U: Continuing Influencer Education