Ep. 08: How a Bad Cup of “Chai” at a Coffee Shop Started One Stripe Chai

Share:

Listens: 0

Brown Girl Works

Business


Episode 8 of the Brown Girl Works Podcast features co-founder of One Stripe Chai, Farah Jesani. Farah shares how she set out to start one business (starting a coffe eshop) but ended up in a totally different direction and developed an authentic chai concentrate for coffeeshops to sell. Farah shares her unique story of how she found herself starting this company and how she managed some of the set-backs she experienced when she first ramped up her beverage company. What’s one of my most favorite parts about this episode? THE CHAI HISTORY!Farah shares some amazing background info about chai, it’s rich history in India and how chai came to be the drink we all know and love in desi households across the world. WHAT YOU WILL LEARN How she came to love coffee and originally thought that the coffee world was her real calling. In case you haven’t figured it out: it wasn’t!Farah’s journey to discovering her entrepreneurial dreams through a road trip to PortlandHow she soon thereafter realized that perhaps coffee wasn't her thing but something about bad chai being served in coffee shops was.Some of the setbacks and difficulties of starting a business from scratch.The rich history of tea in India and how chai became so popular (or should I say, forced upon us brown folks). LINKS MENTIONED One Stripe Chai: http://www.onestripechai.com/ One Stripe Chai Instagram: http://instagram.com/onestripechaico Brown Girl Works Instagram: https://www.instagram.com/browngirlworks/ Book: For All the Tea in China: How England Stole the World's Favorite Drink and Changed History https://www.amazon.com/All-Tea-China-England-Favorite/dp/0143118749