Business
This week’s episode features Pallavi Golla, entrepreneur and founder of Lark Adventurewear, a children’s activewear company. After becoming a mom and realizing infant clothing were making her son sweat a little too much, she decided to do something about it. But creating an apparel company isn’t exactly cheap. And that’s when Pallavi knew she was going to need some funds to make her vision come to life. Enter starting a Kickstarter campaign. Kickstarter is a popular way to raise capital for anything from launching a business to putting out an album to writing a book. By marketing and promoting your campaign, you find backers or supporters who give financial contributions to your ideas in exchange for being the first to receive whatever it is you’re creating. Pallavi was able to successfully launch a Kickstarter but not without learning some very important lessons. She shares all her actionable tips for you to consider if you’re working on your own Kickstarter campaign. WHAT YOU WILL LEARN When should preparation begin before making your campaign live.Tips on necessary marketing tasks to create buzz and interest around your idea or goal. How her Kickstarter campaign launched and its resultsSome lessons learned for you to avoid in your campaign.Fun stuff: including how she works from home successfully and her favorite apps/tools that help her manage her business. LINKS MENTIONED ShopifyDoordashHoote SuiteModi Toys - Avani Modi SarkarFit Pinkey - Pinkey PatelMindy Kaling Tune in now on iTunes, Google Play, Spotify and Stitcher to learn some amazing advice from this brilliant entrepreneur that I respect in business today! xo, Sam