Ep 3: Lindon Leader | Brand Genius of the FedEx logo

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Brand Einstein

Arts


Lindon has over thirty years experience in corporate communications. At Landor Associates, San Francisco, he was responsible for broad rang of branding programs that included, among others, Federal Express, Ryder Systems, Motorola and the NCAA. Lindon was also Executive Creative Director at Addison in San Francisco where he led branding assignments for Hawaiian Airlines, Intelsat, Progress Energy and Avery Dennison.   A graduate of Stanford University and of Art Center College of Design, Lindon has received over 40 major design awards worldwide.  His work has appeared in numerous publications and is included in the permanent collection of the Smithsonian Institution.   I met Lindon while at Landor and worked under his direction on several projects including FedEx. I remember being extremely impressed by his ability at articulating the strategy beyond the designs being presented to the client.