Business
Today’s guest is in constant pursuit of helping other entrepreneurs reach their goals and for consumers to live healthier, happier lives. He is Gautam Gupta, Co-Founder of snack subscription service, NatureBox. Gautam set out to disrupt how people consumed snack food, by creating healthy options and delivering them in a simple way. Given trends towards healthier eating, he felt the business model was going to be an instant success but quickly discovered he first had to build a thorough understanding of how consumers purchase snacks, as well as the retailer buying journey in order to get placement on store shelves. Since successfully growing NatureBox, Gautuam continues to advise other entrepreneurs on how to create a unique differentiated product and a compelling customer experience – both of which, he believes, are the biggest drivers to success today, over and above location and marketing. He shares his personal tactics on how to approach entrepreneurial problems and his love of teaching really shows. Please welcome, Gautam Gupta This podcast is brought to you by Exact Media.