Business
Can you mix together compounds like caffeine and THC to create a new market category consumers will want to adopt? Here to help us answer that question is Peter Barsoom of 1906. Learn more at https://1906newhighs.com Key Takeaways: [00:48] An inside look at 1906 and its mission to redefine the edibles category with better-tasting, more effective products [1:28] Peter’s background and how he came to start 1906 [3:19] How cannabis use changed after the Pure Food and Drugs Act of 1906 [4:12] 1906’s unique “drops” and how they’re formulated to meet different needs [6:29] 1906 versus other wellness experience brands like LucidMood and Dosist [11:15] Why Midnight Dark Chocolate for Sleep is the number one product at 1906 [13:29] How the products at 1906 provide a quicker onset than competing edibles [16:48] 1906’s plans to create an extended-release formula of Midnight to help consumers not only fall asleep but stay asleep [20:55] Where Peter sees the cannabis wellness experience category heading in the next 3-5 years [24:28] Peter’s plans to expand 1906 beyond Colorado and Oklahoma [25:57] Where 1906 currently is in the capital-raising process