Ep. 6 | Understanding The Minimalist Approach Ft. Sahil Vaidya

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This week, Sahil Vaidya (Co-Founder - The Minimalist, Forbes 30 Under 30, Linkedin Top Voices 2021) joins Pawan Rochwani to discuss minimalism. Subtle and sleek, minimalism in branding and marketing has gained traction as one of the most popular schemas today. Minimalism is more than just a trend. It's about finding your core and aligning your brand with it. When all the clutter is removed, what remains?

From prominent names like Apple, Uber, Airbnb, Nike to small brick-and-mortar operations, minimalism has made its mark and grows in popularity. It’s echoed across social media, print ads, landing page design layouts, bringing the physical and the digital together and how!

Watch/ listen to the episode now to learn from the best in the biz! (Audio version available on all podcast platforms)


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What we discussed:


(0.00) Intro theme

(2.28) How do you usually introduce yourself to people?

(3.48) How did The Minimalist start as a Facebook page to now one of India's top creative solutions agency?

(6.40) How to rationally think about your passion project?

(8.30) How do engineers turned creative folks convince their parents?

(10.00) What are some things to keep in mind while Bootstrapping a company?

(13.48) is it a necessity to have a mentor in the early days of your organization?

(15.30) Simplicity is Contagious and Life is Sales, Sales is Life.

(18.01) How can you stand out on the internet?

(20.30) How do you convince brands to be experimental?

(23.00) How do you manage to practice creativity while managing the operations at The Minimalist?

(27.35) How do you manage the left brain and right brain tasks effectively?

(29.50) Does being in a diverse set of work help you be better?

(31.25) Your top three book recommendations

(37.20) What advice would you want to give to aspiring folks out there?


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