Ep #75: Marketing and Communication Strategies for Apprenticeship Programs with Jillian Otten

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Talking Training With The Trades

Business


Jillian Otten is the Director of USA Digital Media, a boutique advertising agency specializing in strategic communications that services labor unions and apprenticeship programs nationwide. She joins us today to discuss all things communication and social media strategy for apprenticeship programs. Listen in as Jillian shares some of the most surprising results she has seen in social media campaigns, the things apprenticeship programs should avoid when it comes to social media, and how to know whether your communications strategy is actually working. You can find show notes and more information by clicking here: https://bit.ly/36vZIK8